This new take on parcels invites recipients to return the packaging into the postal cycle so the same box can be used to transport orders to new customers again and again. When empty, reinforcing sheets can be taken out, folded, and laid flat into the box, resulting in minimal dead volume.

The boxes are purposefully designed to create engagement. For each of the about 30 tours the packaging embarks on, there is a space on the back where participating retailers place a sticker to indicate the destination. This means that everyone can retrace the travels of the individual packaging they are holding, making it unique and more collectible on every leg of the journey. Inspired by these unique odysseys, the graphics on the parcel were created by generating potential routes through European capitals using a javascript-based code in Processing.

Developed in collaboration with Jacobo Cuesta Wolf.
(Model: Samuel Lewek)