A data double — or dado — is the entirety of all digital information collected about an individual. Often mistaken for being neutral and true-to-the-original digital duplicates, further research reveals that the way in which data is collected and quantified imposes productivity and consumerist agendas.
Association for Human & Dado Friendship introduces dados as fictional characters that are bound to their corresponding humans, but that have their own desires and interests. At the basis of this new relationship lies a legal contract that establishes the dado as the human’s representative in the digital realm. This serves to open up possibilities for playful relationships that reinterpret commercial algorithms.